The Power of Penn

University of Pennsylvania

The University of Pennsylvania chose SteegeThomson as its campaign communications partner for The Power of Penn: Advancing Knowledge for Good, a $4.1 billion comprehensive campaign that launched in April 2018. After creating the campaign brand, we developed a messaging and communications strategy that served the University and its 18 schools and centers, created a campaign magazine, and produced campaign videos as centerpieces of the campaign website. This marks the second consecutive time Penn called on us for campaign communications; we also were proud to serve as creative partners for Making History: The Campaign for Penn.

The Power of Penn campaign logo

Campaign Magazine

Cover and interior spread of the Power of Penn campaign magazine