Uniting a Fractured World

Washington National Cathedral

A Cathedral in the Episcopalian tradition, the Washington National Cathedral is America’s spiritual home, serving as a house of prayer for all people and hosting events that honor men and women of achievement and programs that shed light on the most relevant and provocative issues of our day. As the venerable Cathedral celebrated its Centennial and defined its role in a new century, this unique institution needed a new logo and a new look, as well as a set of crisp messages that spoke to strengthened worship and service inside the Cathedral and across the globe. Strong, clear positioning and messaging translated into powerful creative concepts, such as our annual report for the Cathedral’s Centennial Year. Our media strategies and placements positioned the Cathedral as an important Washington destination at a special time in its history. Earned media placements in national outlets such as USA Today’s website reached 49 million readers and viewers.